A small shopfor operators.
Highstone Media is a remote, distributed digital advertising agency running paid media for thirty-four companies. No sales team. No brand book. No Slack channel called #vibes. What we have instead: a method, a measurement stack, and a client list that mostly walked in through word of mouth.
Where the shop comes from.
Highstone started in a back office above a coffee roaster in Sheridan, Wyoming. The first two clients were a regional HVAC company and a small skincare brand. Both were refugees from a bigger agency that billed a percentage of ad spend and reported on platform ROAS that didn't come close to matching either business's books.
The deal in both cases was identical. Flat monthly fee, month-to-month, one weekly call, one weekly dashboard that tied media spend to the line on the P&L that actually pays the rent. The HVAC company is still a client. The skincare brand sold to a strategic, and both numbers went up the whole time.
The model has been the same since day one. We've refined the measurement stack and learned which kinds of accounts we are genuinely bad at (most B2B SaaS, most enterprise, anything pre-product-market-fit). We have not added a sales team, a percentage-of-spend pricing tier, or a brand refresh.
We are vendors with a method.
Ninety days. Four phases.
Every engagement runs the same shape. No surprises after kickoff, no scope creep, no quarterly 'strategy refresh' that's quietly an upsell.
Diagnose
Two-week deep audit of your accounts, tracking, creative, and CRM. You get a written report. The same one we'd hand to ourselves if we were taking over on Monday.
Rebuild
Account restructures, Conversions API, server-side tagging, creative library. By the end of week four you have a measurement stack that ties spend to revenue your accountant agrees exists.
Test
Six concurrent creative and offer tests. One weekly review. One decision per channel. Losers pulled at the 72-hour mark. Winners scaled at the 7-day mark. No drama.
Scale
Once cold traffic is profitable, we push budgets and start expanding into adjacent channels. This is when the line on your P&L starts behaving like you wanted it to.
The eight things we actually believe.
If any of these sound unreasonable, we're probably the wrong agency for you. That's fine. Better to find out on the first call than after the contract.
Your accounts. Your data.
Every account we touch lives in your Business Manager and your Google Ads MCC. When you leave us, or we leave you, you keep everything. No hostage negotiation, no nine-month account transfer.
One number, not fourteen tabs.
We report on profit per dollar spent. One page, weekly. ROAS, CAC, MER, contribution margin. Not a slide deck of screenshots from platform dashboards.
Creative is the variable.
Once the account structure is right, the only thing that moves the number is creative. We ship 20-plus assets per channel per month and we keep what works.
Month-to-month, always.
No annual contracts, no 90-day notice clauses, no auto-renews. If we stop earning our fee, you should be able to walk on Monday.
We say no to bad fits.
If you spend less than $30k a month on media, we're too expensive. You'll hear that on the first call and we'll point you somewhere better suited for the stage you're at.
Senior people on every account.
No junior account managers learning on your dime. The person on your kickoff call is the same person on your call in month thirty.
We don't take referral fees.
When we recommend a tool, agency, or freelancer, it's because they work. Not because someone's paying us a 15% kickback on the back end.
Pricing is on the homepage.
You shouldn't have to book a discovery call to find out what something costs. The floor is $3,200/mo. The ceiling is project-by-project. No mystery, no haggling.
Five cities. Two time zones.
Sheridan, Wyoming is HQ. The rest of the team is remote across Mountain and Central time. We work with clients in every US time zone and a handful internationally.
The registered office is in Wyoming. Most review calls happen on Zoom between 8 AM and 6 PM Mountain Time. For accounts north of $200k a month we travel for kickoffs, usually once a quarter in year one, then as needed.
No London office. No Sydney office. We do work with clients in both.
- MT · HQSheridan, WY08:00 – 18:00
- MTBozeman, MT08:00 – 17:00
- MTDenver, CO08:00 – 17:00
- CTAustin, TX09:00 – 18:00
- ETToronto, ON09:00 – 18:00
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