What we actuallydo every day.
Four channels, one measurement stack, one weekly report tied to your actual P&L. Below: scope, what's in the box, who it fits, and the flat monthly fee. No discovery call required to find out what anything costs.
Meta Performance
Full-funnel Facebook and Instagram acquisition for direct-to-consumer brands spending $80,000 to $2 million a month. We don't run Meta for service businesses, B2B SaaS, or any model where the conversion happens off-platform without a CRM that we can wire into the bidder. That math doesn't work, and we won't waste your money proving it.
Every account starts the same way: an audit of the structure, the pixel and CAPI plumbing, and the creative library. Then we consolidate to a Reach plus Conversions architecture the algorithm can actually optimize against, and we benching whatever creative isn't earning its slot.
Google & YouTube
Google Search, Performance Max, Shopping, and YouTube demand-gen. We rebuild your account around enhanced conversions and offline conversion imports so the bidder optimizes for profitable orders, not soft proxies like Add-to-Cart.
We treat PMax like a vending machine, not a slot machine. Tight asset groups, brand kept out of non-brand campaigns, revenue piped back in daily. For YouTube, we lean on creator-led long-form instead of spot ads chopped down to fifteen seconds and a logo flash.
TikTok & Emerging
TikTok Ads is the lead channel, with Reddit, Pinterest, and Snap as supporting cast where the audience actually shops. We don't run TikTok the way agencies run Meta. Different creative cadence, different audience math, different reporting window.
Includes creator sourcing from our bench of around 40 people we've worked with before, rights-cleared UGC, and the Spark Ads connection process. We don't whitelabel TikTok and bill you at a markup. You pay the creator directly. We have zero interest in being a middleman.
Measurement Stack
The piece every other agency conveniently forgets to mention. GA4 reconfigured for your business model, server-side GTM, Conversions API for every platform you run, a post-purchase survey, and one weekly Looker Studio dashboard that ties media spend to revenue your accounting software actually recognizes.
Required for every new client in their first thirty days. We won't run an account without it. That's how engagements end up reporting on platform ROAS that doesn't match the bank statement, and that gap is exactly the problem Highstone exists to fix.
Bolt-on projects.
One-off work that sits outside a retainer. Scoped and billed up front. Zero surprises when the invoice lands.
Creative sprint
Two-week intensive. Twelve new ad concepts, scripts, briefs to creators, edits delivered. For when the account is healthy and the creative is the bottleneck.
Landing page rebuild
Two-page funnel rebuild in Shopify, Webflow, or Unbounce. We don't do "design exploration." We ship a proven pattern, fast.
Account audit
One-week deep dive into your Meta, Google, or TikTok account. Written report with the same recommendations we'd give ourselves if we were inheriting it on Monday.
What we don't do.
The honest list. If your project lives below this line, we'll cheerfully send you somewhere better suited for it.
Sound like a fit?Send a paragraph.
You'll hear back inside one business day. Either a calendar link or an honest “we're not the right shop, here's who is.”
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